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IHRSA 2011 – Friday Fragments

March 25th, 2011

The Hyper Staff went to San Francisco, CA, for IHRSA (International Health, Racquet & Sportsclub Association) March 15-19. We created quite a buzz of excitement as personal trainers, gym owners, and fitness enthusiasts encountered Hyper Wear products – some for the first time.

We introduced our new CEO Denver Fredenburg.

As our new CEO, Denver will lead us forward as we continue to experience rapid growth. Denver comes from a family deeply involved in coaching and in physical education. A former college athlete, and Captain of Baylor University’s baseball team, Denver has ten years of global industry experience in sales, marketing and branding; including seven years of experience with Nike. An avid amateur athlete, he has participated triathlons, marathons, and is currently training for his 6th ultra-marathon. He holds a Masters Degree in Exercise Science as well as a B.B.A. in Finance and International Business.


Chad Skrederstu and Britny Fowler joined the team to talk about the products and show them in action as our first two Hyper Training Ambassadors. Britny Fowler, NASM –CPT, is a personal trainer at Life Time Fitness and can be seen on A&E Television’s “HEAVY,” a docudrama about changing the lives of the morbidly obese. Chad Skrederstu, CSCS, founder of action sports performance training program Sand, Snow and Street, recently returned from a ten-month worldwide tour where he visited with experts in strength and conditioning around the globe.

In addition, we were honored to make new friends and reconnect with old ones, such as the fine folks at TRX.

We’ll keep you posted about where we’ll be next – we’d love to see you and put you through a workout!

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