The Hyper Staff went to San Francisco, CA, for IHRSA (International Health, Racquet & Sportsclub Association) March 15-19. We created quite a buzz of excitement as personal trainers, gym owners, and fitness enthusiasts encountered Hyper Wear products – some for the first time.

We introduced our two newest employees, Diane Vives and Denver Fredenburg.

As our new CEO, Denver will lead us forward as we continue to experience rapid growth. Denver comes from a family deeply involved in coaching and in physical education. A former college athlete, and Captain of Baylor University’s baseball team, Denver has ten years of global industry experience in sales, marketing and branding; including seven years of experience with Nike. An avid amateur athlete, he has participated triathlons, marathons, and is currently training for his 6th ultra-marathon. He holds a Masters Degree in Exercise Science as well as a B.B.A. in Finance and International Business.

Another great addition to the Hyper Family is Diane Vives, our new Director of Training and Education. Diane is a worldwide speaker with twelve years experience as a performance coach, fitness director, public speaker and educator. Diane serves as a member of Under Armour’s Performance Training Advisory Council. For all of you clamoring for training content and education, Diane is the answer. She will lead Hyper Training efforts to create content and build our Training Ambassador program. She will also support Cosmo with product research as we continue to introduce dynamic and innovative products.

Chad Skrederstu and Britny Fowler joined the team to talk about the products and show them in action as our first two Hyper Training Ambassadors. Britny Fowler, NASM –CPT, is a personal trainer at Life Time Fitness and can be seen on A&E Television’s “HEAVY,” a docudrama about changing the lives of the morbidly obese. Chad Skrederstu, CSCS, founder of action sports performance training program Sand, Snow and Street, recently returned from a ten-month worldwide tour where he visited with experts in strength and conditioning around the globe.

In addition, we were honored to make new friends and reconnect with old ones, such as the fine folks at TRX.

We’ll keep you posted about where we’ll be next – we’d love to see you and put you through a Hyper Workout!