I was driving past Austin’s incredible Town Lake Hike and Bike Trail last night and watching all the folks out running and walking and generally enjoying the great outdoors. It is great to live in a city where folks take advantage of such an amazing trail every day of the week – Monday night was no exception!
It was hot last night. Even though the sun was setting, it was still in the 90’s – this is Texas, after all… Now, I know I’m a bit of a nerd, but seeing as how I eat, sleep, and breathe Hyper Wear products, I think about them a lot. I think about their practical applications in so many situations – like watching people on Town Lake. I turned to Cosmo and said, “Man, I bet those people wish they had cooling vests!”
I got to thinking about how a lot of folks want the big sweat when they work out. I get it. It supposedly helps the weight come off. But really, once you’ve finished your workout, if you re-hydrate yourself properly, most – if not all – of that weight will come right back. So the argument of “No thanks, I like to sweat because it helps me lose weight ” may be a little misinformed…
What if you could work out longer? What if you had greater endurance because your body temperature was lower? Sure you wouldn’t sweat as much, but you would burn more legitimate calories, not just water weight. Wouldn’t that be great? Where can we find such a product that you can comfortably wear during all sorts of exercises and that keeps your core temperature lower? Where, oh where? Sorry, told you I was a nerd.
It is a privilege to be part of a company that cares about creating fitness products that are fun and easy to use. One of our goals is to solve the practical problems faced when working out. How are we doing?
